“Design is to visually communicate the branding and marketing messages through effective texts, unique graphics, and powerful illustrations to capture the attention of its target audience.
“Printing is to transform an imaginary design to a visual reality via a high-quality printed product by mixing and matching colors.
MSQUARED believes that a chic and eye-catching design combined with high-quality printing is the best channel of representing the identity, image and values of our clients through their branding and marketing campaigns.
MSQUARED customizes print designs for our clients based on their vision, mission, and core values. MSQUARED incorporates branding and marketing strategies to reflect the identity, reputation and position of our clients in their marketing materials and products.
MSQUARED creates eye-catching packaging designs for our clients to reach their target markets. MSQUARED examines and identifies the appropriate marketing and consumer-oriented strategies to create packaging designs for our clients to ensure their products stand out on the shelves and capture their target audience within seconds of their decision-making process.
MSQUARED provides cost- and time-saving artwork services for our clients to offset the workload of their in-house designers. Our clients receive professional and skilled artworks for their printed products.
MSQUARED collaborates with a number of the best printing companies to deliver high-quality printed products. These printing companies bring a wealth of experience and knowledge to the printing industry where one of the companies was established in 1988. These companies have provided printing services and worked closely with international brands in different industries. These printing companies also employ large teams of highly skilled printing experts that specialize in executing color management, providing finishing services by hand and monitoring quality controls.
Each of the printing companies has received qualification certificates and awards in recognition for their standards in printing and quality controls, creditability and sustainability. The certificates and awards include FSC, G7, ISO9001, ISO14001, OHSAS18000, etc.
Founder and Creative Director
Maria is the Founder and Creative Director of MSQUARED. She founded MSQUARED because of her passion for design, especially packaging design, and her father, Michael So, who operated a printing company that provided printing services to clients worldwide for over 30 years. Maria graduated with a Bachelor of Technology in Graphic Communications Management and a minor in Marketing from Ryerson University in Toronto, Canada. She brings a wealth of marketing experience through event coordination as an Associate Producer at Muse International, Renminbi business promotion as a Deputy Manager at MUFG Bank and business development as a Manager at Sharp Right Printing Co., Ltd. In her marketing experience, she worked and collaborated with international brands and received remarkable achievement.
Chief Design Officer
Fiona Burnett is a packaging designer based in United Kingdom. She graduated with a Bachelor of Arts in Media and Design from the University of Portsmouth in the UK. Her portfolio consists of extensive work experience in the UK, Hong Kong and the US. Fiona has over 20 years of experience in all types of packaging and has worked with big name brands, such as Gucci, Dolce & Gabbana, AB InBev, Diageo, Tesco, Sainsbury’s, B&Q, Marks & Spencer, etc.
4th Floor, Lee Garden Three,
1 Sunning Road, Causeway Bay, Hong Kong